Marketing Specialist (FinTech)

Our Client is a FinTech company looking to expand their Marketing team and currently looking for a data addict that likes to drive and deliver global campaigns to spread the presence of the brand.

Responsibilities:

  • Providing analysis to facilitate marketing for campaigns and marketing strategy setting
  • Prepare reports based on analysis and deliver strategic actionable insights
  • Campaign Review and Evaluation / Pre-campaign analysis and targeting
  • Building reports/dashboards to monitoring operational performance
  • Analyse user engagement and relevant metrics that can be leveraged for optimizing content, campaigns and brand presence
  • Develop & maintain various performance dashboard by Tableau
  • Work closely with internal teams including contents, social media, web, data

Requirements:

  • Degree in Marketing or relevant disciplines
  • At least 4 years experience related to data analytics, digital marketing
  • Experience in Tableau, Google Analytics, Google Looker, SQL
  • Experience with email marketing platforms such as Mailchimp
  • Solid campaign management and CRM knowledge
  • Great strategic and analytical mindset
  • Excellent communication and writing skills in English

Plus:

  • Financial/FinTech/Digital agency background is a plus
  • APAC/Global exposure is a plus

Job Details

  • Negotiable
  • Hong Kong
  • Permanent

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