Director of Membership Growth

This is a brand-new role, an opportunity to join a leading digital publisher in Asia. This person will be the key to drive the overall membership and subscription base, a revenue driver and growth contributor on a global scale.

Responsibilities:

  • Leading the revenue generation in subscription/ membership conversion
  • Working closely with a board member to create a strategic direction for subscription growth
  • Using data-driven methodologies to understand audience behavior, finetune approach, and optimize message for subscription conversion
  • Understand the triggers that lead to churn, and implement action for churn prevention
  • Collaborating with marketing, product, technology, and other related functions to lead this cross-functional project

Requirements:

  • A must is in-depth experience in growing digital subscription, paywall, churn, and audience behavior analytics
  • Great understanding of digital marketing, including marketing funnel, and growth generation
  • University graduate with a minimum of 8 years of working experience within media/ digital /growth related
  • Excellent communication and stakeholder management skills
  • Fluent in English, ideally with experience working in an Asian culture

This role is open to international candidates, relocation support may be offered to the right candidate.

Job Details

  • Negotiable
  • Hong Kong
  • Permanent

APPLY FOR THIS JOB

Click and browser your CV here

Maximum upload file size: 10MB

*Required (All information are kept private and confidential)