Data Analyst

Responsibilities:

  • Apply data mining and statistics (i.e. retention models, customer segmentation models, predictive forecast)
  • Review and validate models effectiveness and performances
  • Support campaign management by:
  • Pre-campaign analysis and targeting
  • Generating targeted customer base
  • Performing campaign tracking and post evaluation
  • Campaign fulfilment
  • Campaign Evaluation and Review
  • Provide analysis to facilitate Marketing for campaign designs and marketing strategy setting
  • Build and enhance data model to improve efficiency and accuracy
  • Gather market statistics to conduct competitor analysis and model the bank’s market position
  • Advice on appropriate analytical models based on available data, technology and platform
  • Prepare reports based on analysis and present to management with strategic actionable insights
  • Translate unstructured business questions into quantitative problems
  • Generate and test hypotheses, analyse and interpret the results of product experiments
  • Develop & maintain various performance dashboard by Tableau
  • Work closely with internal stakeholders and external vendors on project planning and execution

Requirements:

  • Degree in Mathematics, Statistics, Data Science, Computer Science or relevant disciplines
  • Possesses 3-5 years’ experience relating to data analytics, data mining, statistical modelling, predictive analytics, next to buy model, machine learning or data science related work
  • Proficiency in SAS, SASEM, MS Access, R, or other statistical / data science language
  • Proficiency in Big Data development experience (e.g. Hive, Spark Cloudera) and hands-on knowledge of Python and related analytics libraries
  • Implementation experiences of statistics, decision tree models, k-means clustering, logistic regression, Neural, random forest, xgboost etc.
  • Knowledge of real project experience with machine learning/ deep learning model development and tuning on vision, NLP will be an advantage
  • Implementation experiences in google cloud platform will be an advantage
  • Good analytical mindset and problem-solving skills

Job Details

  • Negotiable
  • Hong Kong
  • Permanent

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