Our client is one of Hong Kong’s Insurtech firms that are seeking a CRM Manager with technical background to assist with the management of customer relations

Responsibilities:

• Provide Google Analytics and other data insights for the development of CRM in all products
• Devise and test marketing campaigns across platforms within Salesforce Marketing Cloud
• Leverage Journey Builder to deliver multi-touch communications
• Provide troubleshooting for stakeholders working deliverables with SFMC or CRM platforms
• Assist with creating new campaigns, including data configuration, audience creation,
• Apply functional knowledge of SFMC enabling personalization of email content
• Act as a consultant on SFMC products and keep up to date with new features and functions

Requirements:

• 5-7 years of experience in E-CRM or Digital marketing campaign roles with relevant industry experience
• Understanding of data relationships, digital customer journeys and segmentation
• Functional knowledge on Salesforce Marketing Cloud, Email Studio, Data extensions, Contact Builder, Journey Builder in SFMC Tool
• Self-motivated and a good team player who can work under pressure
• Immediately available candidates are highly preferred