Marketing Strategy – Emerging Markets (APAC)

Responsibilities

  • Evaluate product line as it pertains to trends in product development, performance requirements and emerging growth areas
  • Collaborate with key stakeholders to drive and deliver go-to-market plans. Roll out successful product launches to customers
  • Understands competitor’s products and market positioning
  • Cover various APAC countries
  • Establish KPIs and measurement strategy; partner with analytics to ensure tools are effectively monitored for engagement and experience performance, and that opportunities to test and optimize are acted upon
  • Budget Allocation and Optimization
  • Occasional travel may be required

Requirements

  • University graduate with at least 5 years of working experience APAC exposure
  • Ideally with customer awareness in financial institutions
  • Excellent in project management and organization skills
  • Track record of delivering large-scale projects in a fast-moving environment and distilling market and user behaviors
  • Ability to comfortably interface with all levels of management and to communicate cross-functionally in a structured and clear manner to influence outcomes
  • Proven working knowledge in data analytics and APAC market experience is a bonus
  • Excellent communication skills in English
  • Knowledge with actuary and accountants is a bonus
  • Candidates with less experience will consider for a junior role

Job Details

  • Negotiable
  • Hong Kong
  • Permanent

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